What is Digital Marketing?

Hey there, future digital marketers! Today, we will dive into the excitement of digital marketing in a way that even a 12th-grader can understand. I’m Kathy Petersen, and I’m here to break down complex concepts into simple terms, so grab a snack, get comfortable, and let’s get started!


So, what is digital marketing? Think of it like this: imagine you have a lemonade stand, and you want more people to buy your lemonade. How do you let them know about your delicious drink? You could put up posters around the neighborhood, shout out special offers, or even hand out flyers. This is like traditional marketing.


Now, let’s take it up a notch and make your lemonade stand digitally. Instead of posters and flyers, you can use social media, email, websites, and other online platforms to reach more people. This is where digital marketing comes in – it’s all about using technology to promote your products or services

to a larger audience.

One key aspect of digital marketing is creating engaging content. This can be anything from catchy captions on social media posts to informative blogs on your website. The goal is to capture people’s attention and make them want to learn more about your brand. This may be one of the biggest challenges for most business owners. Creating content takes imagination and understanding your customers.


Another important strategy is search engine optimization (SEO). This is like sprinkling magic keywords into your website so that when someone searches for “yummy lemonade,” your stand pops up at the top of the search results. It’s all about making sure your business gets noticed online. Hiring a professional is usually the best way to get your website into the Google search world. They are familiar with what it takes to reach the first page of Google search results. However, just having them do this basic service is not enough. SEO is a continuous work in progress.


What is digital marketing?

Now, let’s talk about social media marketing. Like how you chat with friends on Snapchat or Instagram, businesses use these platforms to connect with customers. By posting fun content, running contests, or sharing behind-the-scenes stories, you can build a loyal following and keep people coming back for more. If you are struggling for time then hiring a social media manager may be the way go to. They are dedicated to not only creating the captivating images but also the words that keep your target audience's attention. This is a very affordable option and will generally run $150 a month and up depending on the agency you choose. (Remember CA is here for you and you won't find a better, more affordable option anywhere.)

But wait, there’s more! Email marketing is another powerful tool in your digital marketing toolbox. Just like how you send messages to your friends, businesses use emails to keep customers in the loop about exclusive offers, new products, or exciting updates. It’s a direct way to stay connected with your audience. Hopefully, you have a form on your website that captures email addresses or leads as they are called. If you do not, you may want to consider adding one.


Lastly, let’s not forget about analytics. This is like having your own detective kit to track how well your marketing efforts are doing. By looking at numbers like website traffic, conversion rates, and social media engagement, you can see what’s working and what needs improvement. There are a ton of free web stat companies. We highly recommend using Google Analytics.


So, there you have it, young marketers and business owners! Digital marketing is all about using technology to promote your business and connect with your audience. With a little creativity, a sprinkle of SEO, a dash of social media magic, and a hint of analytics, you’ll be well on your way to digital success. Now, go out there and start crafting your own digital marketing masterpiece – the world is waiting for your lemonade stand to shine!


As a digital marketing professional, of course, Competitive Advantage Business Solutions is happy to help if these services are out of your wheelhouse. It is more affordable than you think. So reach out today to see how we can help your digital marketing efforts.